Economic Crisis: What does the future hold?

By Vipin | Dec 11, 2008
Is the retail writing on the wall?Have online and affiliate sales all but dried up?

Are coupon affiliates feeling the effects of the credit crunch as consumers close their pocketbooks prior to Christmas and ‘hoard’ their cash for perceived essentials?

These and other questions are inundating industry newsletters, blogs and discussion forums.

Uncertainty around the elections also does not help to allay fears and most retailers are expecting a slower start to the Christmas season.

This does not necessarily mean that online retail is in for a poor year, in fact I contend that this year consumers will be more price conscious than ever and may turn to the web to fond the best gifts at the best prices.

Affiliate Marketing - For Dummies!!

By Vipin | Nov 30, 2008

Affiliate marketing is a concept of revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, or registrations.

The translation of the revenue share principles to mainstream e-commerce happened almost four years after the origination of the World Wide Web in November 1994.

Cybererotica was amongst the early innovators in affiliate marketing with a cost per click program. During November 1994, CDNOW launched its BuyWeb program. With this program CDNOW was the first non-adult website to introduce the concept of an affiliate or associate program with its idea of click-through purchasing.

Welcome to VipinVerma.com!!

By Vipin | Nov 6, 2008

The Internet is changing the way we communicate, work and live. Until five years ago someone aspiring to write - be it film reviews, fitness articles or technology news - would need to pass through traditional media.

Things have changed a lot. Innovative media platforms such as blogs and wikis are dominating the access to information. Today someone with interesting idea can literally reach the whole world, and all it takes is an internet connection.

Blogs are certainly changing the online landscape, with easy interface and readily available themes. But developing a successful blog is not that easy. Quality content is the key to success, backed up with effective promotion.

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